COMMERCIALIZING YOUR TALENT

Talent2 power

You probably have read John Maxwell’s book: TALENT IS NOT ENOUGH. A truism in every sense of the title.

Talent must be converted skill for it to have market value.

Talent is common. Dedication is rare.It takes dedication to convert talent to skill.

There are 4 ways a talent can be expressed. First, there is the scientific expression of your talent. Second, the artistic expression of your talent. Third, the technological expression of your talent. Fourth, the business expression of your talent.

Let us focus on the business side.

There are 3 ways to commercialize your talent; 3 ways to make profit from your talent. Let us look at them quickly.

First, BRAND YOUR TALENT. What this simply means is what qualities of your talent differentiates, distinguishes your talent from others? What sets you apart from others? What is your USP -Unique Selling Point?

Branding also entails what dress style, slogan, colour, voice pitch, name  you have have that  makes your talent remain in the minds of people. A brand is that colour, logo, name, slogan, style that sets your talent apart from others, that make people quickly notice.

Your job is to accentuate it!

This is what makes you worth commercial value in the market place.

People pay more for brands than for products or services. That is why events organizers would pay Basket Mouth N2 Million for comedy and owe another comedian N30,000 after the same event.

Second, PACKAGE YOUR TALENT. Packaging attracts.

Packaging involves doing a complementary card, having a business manager, having a website, having your demos and profile brochures.

Packaging also means converting your talent to selleable and well packaged  products.For example, having a musical album, a show, a book, a magazine, a radio program etc.

Package products sell higher than unpackaged products.

Packaging is also a form of branding, just that it focuses on appeal and perception than distinguishing feautures of that talent.

Third, PROMOTE YOUR TALENT. Nothing succeeds until somebody sells. At the beginning of your carreer , you must promote your talents/ products. You must scout for jobs, look for them. You must accept every invitation and make sure that you have alot of visibility. Continous promotion would eventually pay off financially.

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IT IS OKAY TO FAIL!

FAILUREMost of us are programmed to believe that failure – of any kind – is bad and wrong. We’re programmed by our parents, by the school systems, by society in general. The trouble is, failure is essential to the process of growth and change. Here are 5 reasons why I think it’s imperative to allow yourself permission to fail!

1) You Learn Who You Aren’t
By taking a risk and trying something new, you can learn a lot about what IS possible or what you CAN do; but you can also learn exactly the opposite. It can be just as important to learn what you can’t do, and by extension, who you are not. You never know until you try, right? Sometimes what you learn is that you should NEVER try it again, and that is extremely valuable information!
2) You Earn Freedom
Once you get comfortable with failure through your own experiences if it, you become less adverse to taking risks, which can pay off in big ways. You will be more willing to jump when an unexpected opportunity shows up in your life – because the threat of failure no longer looms so heavy and keeps you in the mindset of “staying safe.”
3) Failure Is Funny
Failure isn’t something to avoid, but something to embrace and get your sense of humor about! Think of all the sitcoms you’ve watched. Consider about all the stories your friends tell after that 3rd glass of wine at parties. Life is made up of rich, complex – and yes, hilarious – disasters. Pad your own storybook with a couple more “that time I…” stories and you’ll never be at a loss for an amusing story or anecdote to share with friends, family, and colleagues.

4) What Are You So Afraid Of?
Fear is the most paralyzing energy of all in our lives. Are you secretly so afraid to fail that you’ve never lived your own life, never made your own choices, never really reached for what you thought was possible for yourself? Most people rarely try anything outside the box simply because they are too afraid to be seen as failures. Chances are your friends, family, and colleagues will see you as a person willing to take risks – regardless of the outcome, and even if you fail. And while you might fail, you might just create the change you were looking to create in an unexpected way. Life, like failure itself, if funny like that.

5) Great Leaders Are Often Failures
Watch the embedded video to see just a couple of examples. Great leaders are often fearless risk takers who gamble it all and win big. They also tend to have a great grasp of who they are, and what kind of change is possible for them. There’s really only one way to have that knowledge of yourself!