You probably have read John Maxwell’s book: TALENT IS NOT ENOUGH. A truism in every sense of the title.
Talent must be converted skill for it to have market value.
Talent is common. Dedication is rare.It takes dedication to convert talent to skill.
There are 4 ways a talent can be expressed. First, there is the scientific expression of your talent. Second, the artistic expression of your talent. Third, the technological expression of your talent. Fourth, the business expression of your talent.
Let us focus on the business side.
There are 3 ways to commercialize your talent; 3 ways to make profit from your talent. Let us look at them quickly.
First, BRAND YOUR TALENT. What this simply means is what qualities of your talent differentiates, distinguishes your talent from others? What sets you apart from others? What is your USP -Unique Selling Point?
Branding also entails what dress style, slogan, colour, voice pitch, name you have have that makes your talent remain in the minds of people. A brand is that colour, logo, name, slogan, style that sets your talent apart from others, that make people quickly notice.
Your job is to accentuate it!
This is what makes you worth commercial value in the market place.
People pay more for brands than for products or services. That is why events organizers would pay Basket Mouth N2 Million for comedy and owe another comedian N30,000 after the same event.
Second, PACKAGE YOUR TALENT. Packaging attracts.
Packaging involves doing a complementary card, having a business manager, having a website, having your demos and profile brochures.
Packaging also means converting your talent to selleable and well packaged products.For example, having a musical album, a show, a book, a magazine, a radio program etc.
Package products sell higher than unpackaged products.
Packaging is also a form of branding, just that it focuses on appeal and perception than distinguishing feautures of that talent.
Third, PROMOTE YOUR TALENT. Nothing succeeds until somebody sells. At the beginning of your carreer , you must promote your talents/ products. You must scout for jobs, look for them. You must accept every invitation and make sure that you have alot of visibility. Continous promotion would eventually pay off financially.